Voodoo

Mobile game publisher and developer focused on casual and hyper-casual titles

Revenue

$778.00M (2025)

Valuation

$2.10B (2022)

Funding

$812.00M (2022)

Details

• Headquarters: Paris, FR
• CEO: Alexandre Yazdi
• Website: voodoo.io

Milestones

• Founding Year: 2013

Overview

Revenue & Revenue Growth Rate

Voodoo generated $778M in 2025, up 16% YoY from $674M in 2024. The company's growth comes from its shift from hyper-casual mobile games to higher-retention casual and hybrid-casual titles, plus the addition of BeReal after its 2024 acquisition.

Voodoo's revenue primarily comes from mobile games monetized through in-app ads and purchases. Gaming contributed about $653M in 2025, while non-gaming apps, including BeReal, added a secondary revenue line.

Revenue Summary

• 2024 Revenue: $674M
• 2025 Revenue: $778M
• YoY Growth: 16%
• Monthly Active Users (2025): 169M
• Total Downloads: 1.5B in 2025, over 8B since inception

Valuation & Funding

Voodoo was valued at $1.8B after its $370M funding round in August 2021, up from $1.4B in 2020 with investments from Tencent and Goldman Sachs. Since its founding, Voodoo has raised $570M in disclosed funding, excluding the undisclosed Tencent investment.

Product

Voodoo is the third-largest app publisher globally, with over 200 hyper-casual game titles totaling 6 billion downloads and 300M+ MAU. In 2024, Voodoo recorded 950M downloads.

Noteworthy Titles Include:

• Wizz: A social app for teens with 3M downloads.
• WeMoms: A social app for mothers with 1.2M downloads.
• BeReal: Acquired by Voodoo, stabilized at over 40M MAU.
• Jamble: A live-shopping app gaining traction.
• Blitz: Brings Voodoo's games onto a single app, allowing users to play with each other for cash prizes.

Evolving Game Strategy

Voodoo initially developed casual games but pivoted to hyper-casual games after studying user behavior and releasing prototypes weekly. This led to the first successful hyper-casual title, Paper.io, created in a few months. Voodoo scales successful prototypes and supports game studios with publishing managers.

Competition

Voodoo competes with other mobile game companies in the hyper-casual and casual genres, which have simple gameplay and focus on ad-based monetization. The gaming landscape is crowded with numerous new studios replicating successful games. Many users are shifting preferences toward casual games due to better graphics and engaging gameplay.

Risks

• Hyper-Casual Commoditization: Persistent pressure from copycat studios and rising costs.
• Consumer App Monetization: BeReal and Jamble are in nascent stages with no established revenue streams.
• Hit Concentration: Dependence on a small number of aging franchises for revenue.

News

Recent Developments:

1. February 14, 2025: Voodoo expands its game portfolio, targeting growth in the puzzle game market.
2. December 12, 2024: BeReal faces privacy complaints, scrutinizing user consent practices post-acquisition.
3. September 16, 2024: Leadership strengthening with strategic appointments.