# Voodoo

Mobile game publisher and developer focused on casual and hyper-casual titles

## Revenue

### $778.00M (2025)

## Valuation

### $2.10B (2022)

## Funding

### $812.00M (2022)

### Details

- **Headquarters**: Paris, FR  
- **CEO**: Alexandre Yazdi  
- **Website**: [voodoo.io](https://www.voodoo.io/)

### Milestones
- **Founding Year**: 2013

## Overview

### Revenue & Revenue Growth Rate

Voodoo generated $778M in 2025, up 16% YoY from $674M in 2024. The company's growth comes from its shift from hyper-casual mobile games to higher-retention casual and hybrid-casual titles, plus the addition of BeReal after its 2024 acquisition.

Voodoo's revenue primarily comes from mobile games monetized through in-app ads and purchases. Gaming contributed about $653M in 2025, while non-gaming apps, including BeReal, added a secondary revenue line.

### Revenue Summary

- **2024 Revenue**: $674M  
- **2025 Revenue**: $778M  
- **YoY Growth**: 16%  
- **Monthly Active Users (2025)**: 169M  
- **Total Downloads**: 1.5B in 2025, over 8B since inception

### Valuation & Funding

Voodoo was valued at $1.8B after its $370M funding round in August 2021, up from $1.4B in 2020 with investments from Tencent and Goldman Sachs. Since its founding, Voodoo has raised $570M in disclosed funding, excluding the undisclosed Tencent investment.

## Product

Voodoo is the third-largest app publisher globally, with over 200 hyper-casual game titles totaling 6 billion downloads and 300M+ MAU. In 2024, Voodoo recorded 950M downloads.

### Noteworthy Titles Include:
- **Wizz**: A social app for teens with 3M downloads.
- **WeMoms**: A social app for mothers with 1.2M downloads.
- **BeReal**: Acquired by Voodoo, stabilized at over 40M MAU.
- **Jamble**: A live-shopping app gaining traction.
- **Blitz**: Brings Voodoo's games onto a single app, allowing users to play with each other for cash prizes.

### Evolving Game Strategy

Voodoo initially developed casual games but pivoted to hyper-casual games after studying user behavior and releasing prototypes weekly. This led to the first successful hyper-casual title, **Paper.io**, created in a few months. Voodoo scales successful prototypes and supports game studios with publishing managers.

## Competition

Voodoo competes with other mobile game companies in the hyper-casual and casual genres, which have simple gameplay and focus on ad-based monetization. The gaming landscape is crowded with numerous new studios replicating successful games. Many users are shifting preferences toward casual games due to better graphics and engaging gameplay.

### Risks
- **Hyper-Casual Commoditization**: Persistent pressure from copycat studios and rising costs.
- **Consumer App Monetization**: BeReal and Jamble are in nascent stages with no established revenue streams.
- **Hit Concentration**: Dependence on a small number of aging franchises for revenue.

## News

### Recent Developments:
1. **February 14, 2025**: Voodoo expands its game portfolio, targeting growth in the puzzle game market.
2. **December 12, 2024**: BeReal faces privacy complaints, scrutinizing user consent practices post-acquisition.
3. **September 16, 2024**: Leadership strengthening with strategic appointments.

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