Circle

Community software for creators to sell memberships, courses, and events to audiences.

Revenue

$68.00M (2026)

Valuation

$250.00M (2023)

Funding

$30.40M (2024)

Growth Rate (y/y)

75% (2024)

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Details

Headquarters: New York, United States
CEO: Sid Yadav
Website: circle.so

Milestones

Founding Year

2020

Listed In: #creator-economy

Overview

Circle is a subscription SaaS company that provides an all-in-one community platform for creators and brands. It generates revenue through tiered subscription plans, with pricing ranging from $39 to $399 per month when billed annually. Circle has expanded its offering to include features like automated workflows, AI-powered content assistance, and analytics tools, serving over 4,000 paying communities with a total of 2 million members.

Product

Circle was founded in January 2020 by Sid Yadav, Andy Guttormsen, and Rudy Santino. The platform enables creators to monetize their communities with memberships similar to how Substack allows monetization through paid newsletters.

Key Features of Circle:

1. Customizable community spaces: Create various types of spaces for discussions, courses, and events.
2. White-label branding: Fully branded communities matching the creator's aesthetic.
3. Built-in monetization: Tools for paid memberships and gated content.
4. Integration capabilities: Connect with popular tools like Zapier and ConvertKit.
5. Mobile apps: Native iOS and Android apps for community members.

Business Model

Circle's core value proposition lies in consolidating various community engagement tools into a single, white-labeled platform. Its approach reduces the need for creators and brands to use multiple tools. A 14-day free trial allows potential customers to experience the platform's full functionality before committing to a paid plan.

Competition

Circle competes against all-in-one creator platforms like Mighty Networks, specialized community tools like Discourse, and course creation platforms like Teachable. Its advantage lies in its combined community engagement and course delivery, offering a holistic learning experience.

TAM Expansion

Creator Economy Tailwinds

With explosive growth in the creator economy, Circle is well-positioned to capture market share from less specialized alternatives. The platform could enhance analytics and integration capabilities to attract larger clients.

Professional Networking

As remote work increases, Circle may expand into professional networking markets, attracting high-value professional networks looking for alternatives to public social media platforms.

News

July 13, 2026

Circle Receives OCC Approval for National Trust Bank, Shares Rise 5%
Circle's shares increased by 5% following the final OCC approval to establish Circle National Trust.

September 28, 2025

Deutsche Börse Group Partners with Circle
This partnership enhances liquidity and efficiency in financial markets, reshaping traditional trading infrastructures.

September 25, 2025

Squarespace Circle Hosts 2025 Event
Fostering community engagement and providing valuable resources, this event enhances user loyalty and revenue potential.