Zapier

Automation tool for connecting and triggering actions across thousands of SaaS apps

Revenue

$310.00M (2023)

Valuation

$5.00B (2024)

Funding

$1.40M (2024)

Growth Rate (y/y)

35% (2023)

Details

Headquarters: San Francisco, United States
CEO: Wade Foster
Website: zapier.com

Milestones

Founding Year: 2011

Overview

Revenue

Zapier Data Summary | Sacra
ARR & ARR Growth Rate
$310.0M
↑ 34.8% YoY

Source: Sacra
Updated: Mar 22, 2026

Zapier hit $310M in annually recurring revenue at the end of 2023, up about 35% year-over-year from $230M in 2022. Zapier demonstrated impressive capital efficiency, reaching $100M ARR in just under 10 years while only raising $1.4M in venture capital. This puts Zapier in an elite category with a 100x ratio of ARR to funding.

The company has been profitable since 2014, maintaining a healthy balance sheet alongside its rapid growth. Zapier's low customer acquisition costs, driven by its SEO-optimized landing pages and organic growth engine, contribute to its strong financial performance.

Zapier's revenue is primarily generated through subscription fees for its integration platform, with pricing tiers based on usage and features. The company's ability to continually add new app integrations (now over 3,000) has been a key driver of its sustained growth and expanding user base.

Valuation & Funding

Zapier Valuation Summary | Sacra
Valuation & Amount Raised
$5.0B
↑ $1.2M Total Raised
Source: Sacra
Updated: Mar 22, 2026

Based on 2021 ARR of $165 million and a $5 billion valuation, Zapier operated at a 30.3x revenue multiple. The company has raised a total of $1.4 million across three funding rounds, with backing from prominent investors including Sequoia Capital and Y Combinator.

Valuation & Funding History

Product

Zapier was founded in 2011 by Wade Foster, Bryan Helmig, and Mike Knoop in Columbia, Missouri. The idea stemmed from their experience building integrations for clients. They created Zapier to automate connections between web applications without coding.

Zapier allows you to create automated workflows where events in one app trigger actions in another app, or multiple other apps via chained steps.

Zapier's core product is a web-based automation tool connecting nearly 8,000 apps, allowing users to create automated workflows called "Zaps." Key features include:

1. Multi-step Zaps: Users can create complex workflows with multiple steps and conditional logic.
2. Zapier for Teams: Collaboration features for businesses to share and manage Zaps.
3. Zapier Tables & Interfaces: Native data store and custom interface builder, now bundled into core plans.
4. Zapier Agents: Agents are AI teammates that operate across Zapier's 8,000+ connected apps.
5. Zapier MCP: Zapier's Model Context Protocol integration allows AI models to take real actions across nearly 8,000 Zapier-connected apps.

Core Design Paradigm

The core design paradigm of the product is the trigger-and-action:

1. User chooses an action in one of their apps they would like to serve as a "trigger"
2. Whenever that trigger event takes place, it sets into motion a "zap"
3. The zap performs one or more "actions" which can create, read, update, or delete information in that same app or another app.

Business Model

Zapier is a subscription SaaS company that provides an automation platform connecting nearly 8,000 different apps. The company's core revenue stream comes from tiered subscription plans based on the number of tasks automated per month and the complexity of integrations required.

Competition

Zapier competes in the automation and integration platform market, facing competition from both established players and emerging startups across several categories:

No-code Integration Platforms

1. Make: Offers a visual, flowchart-style interface.
2. Automate.io: Focuses on marketing and sales automations.
3. IFTTT: Simpler interface for basic automations.

Native Integrations

Threat from companies offering native integration APIs, like Tray.io and Paragon.

Verticalized Integration APIs

Platforms focusing on automations for specific industries or use cases, e.g., Alloy for e-commerce and Parabola for data workflow automations.

Risks

1. Disintermediation by native integrations: As SaaS companies build native integrations, Zapier risks becoming a last resort for handling niche connections.
2. AI model providers capturing the orchestration layer: Competitors could internalize the orchestration function.
3. SEO-driven acquisition under structural pressure: Shifts in how users discover tools could affect growth.

News

Zapier's Bonnie Dilber Recognized for Career Development Insights

Bonnie Dilber, a recruiting manager at Zapier, gains recognition for her impactful career advice on social media.

Zapier Survey Reveals 92% of Sales Teams Lose Qualified Leads Monthly

Zapier's survey highlights that 92% of U.S. B2B sales managers lose qualified leads monthly due to disconnected tools.

Zapier Enhances dailypoint Integration for Hotel Operations

By integrating with Zapier, dailypoint streamlines hotel operations and positions itself as a pivotal player in transforming hospitality data management.